Collateral Analysis

Collateral (2004) is a crime thriller film starring Tom Cruise and Jamie Foxx. It was directed by Michael Mann and written by Stuart Beattie.

The plot is about a cab driver who finds himself the hostage of an engaging contract killer as he makes his rounds from hit to hit during one night in Los Angeles. He must find a way to save both himself and one last victim.

The trailer is very effective for it starts off like a love story, which attracts a female audience. A woman gets out of a cab and she flirts with the driver and they seem as though they have a past. The writing comes on the screen and it says "It started like any other night." However, the writing then changes to "but plans change" and that is when Tom Cruise gets into the cab, and the whole plot changes. Suddenly, the cab driver (Jamie Foxx) gets pulled into a nightmare, where he has to drive Cruise around knowing that he is killing people. Cruise says he does this for a living, which is why he shows no remorse about killing people. This is effective for the cab driver is an ordinary person, just  like everyone else. It shows that it could happen to anyone, which is why people would want to watch it. Also, the trailer shows important, famous actors, which attract people for they want to see famous actors and how they act as different characters in different films.